Industry Smarts

Check out the latest from our team of industry veterans and service innovators here at ConnectiveRx. This is a mix of articles and ideas that our in-house thought leaders have published across the industry plus blogs featuring our own perspectives on the meaty issues pharmaceutical brands face today.

ARTICLE

Tapping Into Provider-Patient Bonds: Effective Messaging Through Existing Healthcare Channels

Read More
ARTICLE

Copay Plot Thickens: What’s Next in Accumulator Saga?

Read More
ARTICLE

Medication is Just One Part of the Patient Experience

Read More
ARTICLE

The IRA’s Impact on Patient Hub, Access, and Affordability Programs

Read More
NEWS

RxLink and ConnectiveRx Partner to Further Expand Patient Medication Affordability

Read More
BLOG

Top 11 Strategies to Encourage Patient Engagement with Patient Support Programs

Read More
ARTICLE

Training Employees When the Job Requires Empathy and Human Connection

Read More
ARTICLE

Elite 2024 Transformational Leader Lisa Prowker of ConnectiveRx

Read More
ARTICLE

Elite 2024 Leader of the Future Michelle Deuri of ConnectiveRx

Read More
ARTICLE

Elite 2024 Strategist Libby McManus of ConnectiveRx

Read More
BLOG

Do You Know About ConnectiveRx's Creative Services Team?

Read More
ARTICLE

Bracing for Impact: The Future of Hub, PAP, and Affordability Programs Under the Inflation Reduction Act

Read More
BLOG

From Cost to Care: Understanding the Impact of Copay Reduction Programs

Read More
BLOG

EHRs in Focus: From Data to Decisions 

Read More
BLOG

Empowering Care Through Specialty Drug Hub Services

Read More
ARTICLE

Copay Adjustment Programs: What’s Next for Manufacturers?

Read More
BLOG

The Future of Patient Engagement: Supporting Patients Through Hubs in 2024

Read More
BLOG

2023 ConnectiveRx Values Awards

Read More
BLOG

Connected Together: Dazcity Centeno

Read More
ARTICLE

Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement

Read More
BLOG

Using High-Impact Point-of-Care Messaging Without Third-Party Cookies

Read More
BLOG

[Recap] The Battle of Accumulators and Maximizers: What You Need To Know for 2024

Read More
BLOG

Copay Adjustment Programs: What Brand and Hub Teams Need to Know

Read More
BLOG

Tackling the 3 Leading Causes of Nonadherence: Fear, Cost, and Misunderstanding

Read More
BLOG

Building New Data Connections Helps Brands Lower Adherence Barriers

Read More
BLOG

Key Predictions in the Accumulator and Maximizer Battle

Read More
BLOG

How to Think Like a Point-of-Care Marketer

Read More
BLOG

The ConnectiveRx Non-Commercial Pharmacy: Maximize Your Patient Access Strategy

Read More
BLOG

Understanding How Prescribers Use Their EHR in Administrative Workflow and Patient-Visit Workflow

Read More
BLOG

Great Communication Begins With Connection

Read More
BLOG

Rethinking Digital Ads For Pharma Brands

Read More
BLOG

3 Predictions for Accumulators by 2024

Read More
BLOG

Learn from the Experts: The Future of Automation in Buy & Bill Copay Programming

Read More
BLOG

Prescribers More Likely to Choose Brands with Automated Processes for Buy-and-Bill Copay Assistance

Read More
ARTICLE

5 Core Tenets of HCP-focused Point-of-Care Marketing

As published in PM360 Magazine

Read More
ARTICLE

PM360 ELITE 2023 Sales MVP Laura Blair of ConnectiveRx

Read More
ARTICLE

PM360 ELITE 2023 Strategist Ticia Cawley of ConnectiveRx

Read More
DOWNLOAD

Putting Power in the Hands of Patients: The Human Side of Pharmaceutical Marketing

Read More
BLOG

Building a 360° View and Delivering Fully Integrated, Actionable Reporting Through Data

Read More
BLOG

Real-time Messaging Options Blow the Doors Off Traditional Channels

Read More
ARTICLE

Top Indicators That a Hub Launch Will Succeed: Discovery + Partnership

As published by Drug Channels Institute

Read More
NEWS

Harry Totonis Returns to ConnectiveRx as CEO

Read More
ARTICLE

MM+M's 40 Under 40: Ian Ocilka of ConnectiveRx

Read More
BLOG

Connected Together: Q&A with Ometere Topah

Read More
ARTICLE

Chris Dowd Is 2023 Pinnacle Award Winner For Career in Affordability

As published in MM+M magazine

Read More
ARTICLE

ConnectiveRx Named Among Most Innovative

As published in PM360 magazine

Read More
BLOG

Is It Possible to Message HCPs While They’re Prescribing? Yup, Your Search Is Over.

Read More
BLOG

Informa Connect Hub West 2022 Post-Conference Brief: Hub Strategy & Tactics Highlights

Read More
BLOG

Cookies May Be Crumbling, but You Can Still Use Technology to Reach HCPs

Read More
BLOG

Informa Connect Hub West 2022 Post-Conference Brief: Legal, Regulatory, and Standards Highlights

Read More
BLOG

Throwing Banner Ads on Websites is so Basic. Instead, Get Your Client’s Savings Offer in Front of HCPs While They’re Prescribing in the EHR

Read More
BLOG

4 Unique Destinations for your Patient Savings Offers

Read More
BLOG

Our In-workflow EHR Solutions Took Gold at the 2022 PM360 Trailblazer Awards

Read More
NEWS

The Point of Care Marketing Association Welcomes ConnectiveRx As Newest Member

News from the Point of Care Marketing Association

Read More
BLOG

Connected Together: Q&A with Yesenia Rodriquez

Read More
ARTICLE

End-to-End Patient Engagement is the Key to Improving Adherence

As published by PM360 magazine

Read More

Highlights from the 2022 Hub and Specialty Pharmacy Models East conference

Read More
ARTICLE

Your Brand Just Got Added to a Must-Have Formulary: Now What?

As published by Drug Channels Institute

Read More
BLOG

Defeating Copay Maximizer Programs: Supporting Clients in the Battle Against Payer Cost-Shifting

Read More
ARTICLE

3 Key Factors Driving Patient Adherence and Compliance

As published in PM360 magazine

Read More
ARTICLE

Readjusting the Life Sciences Industry’s Approach to Improving Adherence

As published in PM360 magazine

Read More
BLOG

Overcoming Payers’ Accumulator Adjustment Programs: A Key Step in Supporting Patient Access and Adherence

Read More
BLOG

Top Reasons Patients Fail to Fill Post-discharge Prescriptions (and what you can do about it)

Read More
ARTICLE

The New Hub Features Improving Patient Assistance

As published by Drug Channels Institute

Read More
BLOG

Fighting for Medication Access and Adherence: Market Outlook Beyond 2022

Read More
ARTICLE

NJBIZ Conversations: Jim Corrigan

As published by NJBIZ

Read More
ARTICLE

Takeaways From CRx and Client Panel Live at MM+M Transform '22

As published by MM+M magazine

Read More
BLOG

Connected Together: Miles Newell

Read More
BLOG

Competing Against Generic Alternatives? Highlight Your Savings Offer While Prescribers Are in the EHR

Read More
ARTICLE

A Guide to Better Serving Burnt-out Physicians

As published by PM360 magazine

Read More
ARTICLE

5 takeaways from MM+M Transform’s morning sessions

As published by MM+M magazine

Read More
BLOG

Celebrating PRIDE at ConnectiveRx

Read More
BLOG

Connected Together: Ashik Gaddampally

Read More
BLOG

Connected Together Profile: Mary Grace Singleton

Read More
ARTICLE

What Makes a Hub Program Successful?

As published by Pharmaceutical Commerce magazine

Read More
ARTICLE

Three Key Insights About the Prescription Journey in 2022 and Beyond

As published in PM360 magazine

Read More
ARTICLE

Ease Patient & Provider Journeys by Combining Hub Services & Copay ePA

As published in Pharmaceutical Commerce magazine

Read More
ARTICLE

The Evolving Medical Benefits Landscape—Are you Ready for It?

As published by Drug Channels Institute

Read More
BLOG

Our Voices Matter

From the co-chair of our CRx employee resource group Proud@ConnectiveRx.

Read More
BLOG

Connected Together Profile: Diane Houser

Read More
ARTICLE

ConnectiveRx: Running on Innovation and Human Empathy

As published in MM+M magazine

Read More
BLOG

HIMSS22: Look into the new world of health information and technology

Read More
BLOG

Connected Together Profile: Sabrina Jenkins

Read More
ARTICLE

AstraZeneca Brand Leader Earns a Trailblazer Award for ConnectiveRx Hub Program Utilizing Non-Commercial Pharmacy for Enrollment

As published by PM360 magazine

Read More
ARTICLE

Four Big Implications for Patients & The Prescription Journey in 2022

As published by Drug Channels Institute

Read More
BLOG

2021: A Year in Review

Read More
ARTICLE

Copay Utilization Continues to Increase Amid Pandemic

As published in Specialty Pharmacy Continuum magazine

Read More
BLOG

Connected Together Profile: Thomas Westburgh

Read More
ARTICLE

Award winner: ePA & First-Fill Copay Program from Teva & ConnectiveRx

As published in PM360 magazine

Read More
ARTICLE

Top Takeaways from the Ninth Annual Coupon and Copay Forum

As published in PM360 magazine

Read More
ARTICLE

Five powerful Covid-related shifts in patient care

As published in Pharmaceutical Commerce

Read More
NEWS

ConnectiveRx Acquires Rx Savings Assistant® from Medicom Digital

Read More
ARTICLE

Reaching Prescribers Where Their Eyes Are—In the EHR

As published in PM360 magazine

Read More
BLOG

(Part 4) Reaching Patients Along The Specialty Medication Journey: Worried Patients

Read More
BLOG

(Part 3) Reaching Patients Along The Specialty Medication Journey: Persistent Patients

Read More
BLOG

(Part 2) Reaching Patients Along The Specialty Medication Journey: Trusting Patients

Read More
BLOG

Connected Together Teammate Profile: Mandisa Harmon

Read More
DOWNLOAD

Copay Accumulator Adjustment Programs: A New Kind of Sticker Shock

Read More
BLOG

Navigating Changes Along the Patient Journey

Read More
BLOG

Making the Most of Your Awareness and Adherence Investment

Read More
BLOG

Connected Together Profile: Jere Jameson

Read More
BLOG

Wrap-up on CBI’s Coupon and Copay conference: TL;DR Key Takeaways

Read More
ARTICLE

Using Data to Drive Patient Adherence, Health, and Brand Revenues

As published by PM360 magazine

Read More
BLOG

(Part 1) Reaching Patients Along The Specialty Medication Journey: Passive Patients

Read More
ARTICLE

Supporting Patient Adherence Through Electronic Prior Authorization and First Fill Copay Programs

Read More
BLOG

Connected Together Profile: Latoya Staton

Read More
ARTICLE

How Mobile Support Tools Benefit Brands, Providers, and Patients Alike

Read More
BLOG

Connected Together: Intern Edition

Read More
ARTICLE

Leveraging Mobile Patient Support to Boost Adherence

Read More
BLOG

HIMSS21: A Snapshot of Themes & Ideas from the Live Event in Las Vegas

Read More
BLOG

The Power of Automation on Patient Adherence

Read More
BLOG

Prescribers to patients: “Let’s talk about drug costs”

Read More
ARTICLE

Specialty Meds Can Be Affordable

Read More
BLOG

Connected Together – Libby McManus

Read More
ARTICLE

ePA and First Fill Co-pay Programs Support Patient Access & Adherence

Read More
BLOG

The Value of Copay Partner Analytics Capabilities and Experience

Read More
BLOG

If a Tree Falls in the Forest – Do Patients and Providers Know that your Copay Offers Exist?

Read More
ARTICLE

Lessons Learned Working with Patients on Specialty Medications

Read More
BLOG

Connected Together Teammate Profile: Kim Marich

Read More
BLOG

Don’t think your brand can afford hub services?

Read More
BLOG

Q&A: Wrapping up ways to make specialty medication prescribing easier

Read More
ARTICLE

When Meds Really Matter

Read More
BLOG

Connected Together Profile: Making An Impact On Others

Read More
ARTICLE

ELITE 2021 Leader of the Future Kylie Hall of ConnectiveRx

Read More
ARTICLE

In-Workflow Tools Are Changing the Conversation and Driving Adherence

Read More
ARTICLE

How NCPs Accelerate Patients Into Prescription Programs

Read More
BLOG

Connected Together Profile: Livio Udina

Read More
ARTICLE

Empower Patients Through Their Smartphone & Caregivers Will Thank You

Read More
ARTICLE

Patient Support & Hub Services Continue to Evolve

Read More
BLOG

The Power of Adaptability

Read More
ARTICLE

MM+M #TRENDTALKS

Read More
ARTICLE

Reducing Patient Fallout: Transform How They Get and Stay on Medication

Read More
ARTICLE

Rethinking NCPs in the Support Mix

Read More
BLOG

How one ConnectiveRx Teammate uses her own experience to help others

Read More
ARTICLE

Two Key Questions About PR—Thriving In Hard Times In 2021

Read More
NEWS

ConnectiveRx Strengthens Leadership

Read More
NEWS

PharmaCommerce - ConnectiveRx Invests in HelpAround

Read More
BLOG

The CMS Final Rule on Best Price Calculations and How We Can Help

Read More
BLOG

Top Takeaways from CBI Coupon and Copay

Read More
NEWS

ConnectiveRx is Company of the Year at 2020 PM360 Trailblazer Awards

Read More
ARTICLE

Drug Channels - Mapping the Specialty Medication Journey

Read More
NEWS

ConnectiveRx & HelpAround Transform Mobile Access for Patients

Read More
ARTICLE

Drug Channels - The ConnectiveRx Non-Commercial Pharmacy

Read More
ARTICLE

American Healthcare Leader Mark Pawlak

Read More
ARTICLE

Drug Channels - Clarity in the Face of COVID-19

Read More
ARTICLE

PM360 - First Fill Buy Downs

Read More
ARTICLE

PM360 - Elite 2020 Sales MVP

Read More
NEWS

ConnectiveRx takes second Boardwalk building to build employee campus

Read More
ARTICLE

PM360 Big Uptick in Patient Savings

Read More
ARTICLE

PM360: The Why and How of Hub Services

Read More
ARTICLE

PM360: Hub Services Offer Big Benefits for Retail Launch Brands

Read More
ARTICLE

PM360 - Buy and Bill Speciality Drug Challenges

Read More
NEWS

CRx acquires the Macaluso Group

Read More
NEWS

ConnectiveRx Acquires Pittsburgh-based Careform

Read More
ARTICLE

Reduce Patient Out of Pocket Costs

Read More
NEWS

Genstar Capital Announces Strategic Investment in PSKW

Read More

Let's talk shop.