Industry Smarts

Check out the latest from our team of industry veterans and service innovators here at ConnectiveRx. This is a mix of articles and ideas that our in-house thought leaders have published across the industry plus blogs featuring our own perspectives on the meaty issues pharmaceutical brands face today.

ARTICLE

Tapping Into Provider-Patient Bonds: Effective Messaging Through Existing Healthcare Channels

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ARTICLE

Medication is Just One Part of the Patient Experience

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BLOG

Do You Know About ConnectiveRx's Creative Services Team?

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BLOG

EHRs in Focus: From Data to Decisions 

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ARTICLE

Beyond the Media Buy: Opening the Pandora’s Box of Point-of-Care Program Measurement

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BLOG

Using High-Impact Point-of-Care Messaging Without Third-Party Cookies

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BLOG

Tackling the 3 Leading Causes of Nonadherence: Fear, Cost, and Misunderstanding

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BLOG

Building New Data Connections Helps Brands Lower Adherence Barriers

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BLOG

How to Think Like a Point-of-Care Marketer

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BLOG

Understanding How Prescribers Use Their EHR in Administrative Workflow and Patient-Visit Workflow

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BLOG

Great Communication Begins With Connection

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BLOG

Rethinking Digital Ads For Pharma Brands

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ARTICLE

5 Core Tenets of HCP-focused Point-of-Care Marketing

As published in PM360 Magazine

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BLOG

Real-time Messaging Options Blow the Doors Off Traditional Channels

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BLOG

Is It Possible to Message HCPs While They’re Prescribing? Yup, Your Search Is Over.

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BLOG

Cookies May Be Crumbling, but You Can Still Use Technology to Reach HCPs

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BLOG

Throwing Banner Ads on Websites is so Basic. Instead, Get Your Client’s Savings Offer in Front of HCPs While They’re Prescribing in the EHR

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BLOG

Our In-workflow EHR Solutions Took Gold at the 2022 PM360 Trailblazer Awards

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NEWS

The Point of Care Marketing Association Welcomes ConnectiveRx As Newest Member

News from the Point of Care Marketing Association

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ARTICLE

Your Brand Just Got Added to a Must-Have Formulary: Now What?

As published by Drug Channels Institute

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ARTICLE

3 Key Factors Driving Patient Adherence and Compliance

As published in PM360 magazine

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ARTICLE

Readjusting the Life Sciences Industry’s Approach to Improving Adherence

As published in PM360 magazine

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BLOG

Top Reasons Patients Fail to Fill Post-discharge Prescriptions (and what you can do about it)

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ARTICLE

Takeaways From CRx and Client Panel Live at MM+M Transform '22

As published by MM+M magazine

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ARTICLE

A Guide to Better Serving Burnt-out Physicians

As published by PM360 magazine

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ARTICLE

5 takeaways from MM+M Transform’s morning sessions

As published by MM+M magazine

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BLOG

HIMSS22: Look into the new world of health information and technology

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NEWS

ConnectiveRx Acquires Rx Savings Assistant® from Medicom Digital

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ARTICLE

Reaching Prescribers Where Their Eyes Are—In the EHR

As published in PM360 magazine

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BLOG

Making the Most of Your Awareness and Adherence Investment

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ARTICLE

Using Data to Drive Patient Adherence, Health, and Brand Revenues

As published by PM360 magazine

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BLOG

The Power of Automation on Patient Adherence

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ARTICLE

Lessons Learned Working with Patients on Specialty Medications

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