
Inside ConnectiveRx
It's not easy to get a prescription to a patient anymore. And when things do get messy along the prescription journey, pharmaceutical manufacturers have relied on us to untangle the process and create a clear path—allowing a patient to build a trusting relationship with their medication brand. Within our walls there’s a collective of people who really want to help others and you’ll find that level of humanity goes a long, long way.
We’re proud of who we are
and how we help clients
We’re not only committed to taking the pain out of the prescription process, but we’re also devoted to bringing the brightest minds together under one roof. We have many voices (engineers, pharmacists, customer service veterans, developers, program strategists and more) all with one vision. Each and every one of us brings a new perspective and new experiences that make ConnectiveRx better than the sum of its parts.

Our Leaders
Meet the people who make ConnectiveRx an innovative, passionate, and industry-leading company.

CEO and Chairman of the Board
Our Chairman of the Board, Harry Totonis, brings years of leadership to making healthcare human. He started with ConnectiveRx as CEO, and before that, he led Surescripts to become the nation’s largest e-prescribing and clinical information network. As president and CEO, he connected physicians, pharmacies, PBMs, EMRs/EHRs, hospitals, and HIEs.
Currently, Harry sits on the Genstar Capital Strategic Advisory Board, the Board of Trustees at Suburban Hospital/Johns Hopkins Medicine, and is an active member of Business Executives for National Security.

Chief Financial Officer
As our CFO, Brett Weinblatt leads the teams responsible for financial forecasting, planning and analysis, business operations accounting and reporting, as well as tax and financial evaluation. His experience driving industry-best financial management protocols, improving financial reporting, mentoring finance teams—coupled with his proven business acumen and partnership skills—makes him the ideal leader of our Finance organization.
A New Jersey native, Brett’s experience spans both private equity and publicly owned organizations, including complex, multibillion dollar global companies. He previously served as CFO of AST Financial Group and Corporate Risk Holdings, LLC, and he was also chief accounting officer at Avis Budget Group, Inc. He received his B.S. in Accounting from Rutgers University and is a Certified Public Accountant.

Chief Operations Officer
Gwyn Plaskon oversees strategy and delivery for our Operations and Implementation teams (including Program and Project Management as well as Hub Launch Excellence) giving her a holistic view of our pharma brand clients' paths to success. Prior to joining ConnectiveRx, she served in various pharmaceutical industry roles including VP, Business Operations for Medable, Inc., as well as leadership positions at Clario (formerly ERT) in both Sales Operations and Finance. In addition to her nearly 15 years at ERT, she has also worked selling and implementing complex Enterprise Resource Planning systems into governmental offices. Gwyn earned her undergraduate degree from York College of Pennsylvania and her MBA from Point Park University.

Chief Commercial Officer
As Chief Commercial Officer, Laura Blair, spearheads ConnectiveRx’s efforts in revenue development and commercial planning, ensuring a seamless prescription process for our pharmaceutical partners. Drawing on her extensive industry experience at leading pharma organizations including Roche and AbbVie, she brings profound expertise in how effective patient support, awareness campaigns, and adherence solutions directly contribute to pharmaceutical brand success.

Chief Development Officer
Chief Development Officer, Jim Mahon, directs the cohesive strategies of our Product, Technology, and Information Security teams. His leadership over enterprise-wide product strategy, product development and lifecycle management, and R&D innovation ensure our designs for growth are (foremost) to benefit our clients.
He brings with him more than 30 years of experience in the information services and clinical research industries as a general manager CEO, president, corporate development executive, chief product officer, and consultant during his tenures at ERT, Symphony/PRA, Arsenal Capital/Certara, IMS Health/IQVIA and Accenture. He holds an MBA from Columbia Business School and a BS in Pre-Professional Studies (Pre-med) from Notre Dame.

Chief People Officer
Mark Pawlak, our Chief People Officer, oversees the ConnectiveRx human resources team. He elevates the human experience inside our walls by developing, aligning, and implementing programs with dynamic business objectives across training and development, culture, employee relations, recruitment, benefits and compensation.
Before coming to us, Mark had a long tenure at Revlon as SVP of Human Resources, Employment, and Administration and served as Senior Counsel for Philips Electronics prior to that. He earned his JD from the State University of New York at Buffalo and his master’s from Cornell University.

Chief Marketing & Communications Officer
Danielle Daly is Chief Marketing and Communications Officer. In pursuit of taking the pain out of the prescription process, she leads the strategic vision for ConnectiveRx’s branding, marketing, internal and external communications, and events.
Prior to joining ConnectiveRx, Danielle spent 15+ years successfully strategizing, building and executing global communications, marketing, and influencer platforms at Under Armour. She was named one of the Leading Women in Business by NJBIZ magazine and graduated from the University of Maryland, College Park, with a BA in Communication.

Chief Strategy Officer
As Chief Strategy Officer Ian oversees new market growth and innovation opportunities for ConnectiveRx.
His career has been devoted to improving patient access to branded and specialty medications. Ian previously served as the company’s COO, SVP of client solutions, SVP of business planning and analytics, and head of the company’s hub and affordability programs after the company acquired Careform, where Ian served as director of product strategy and head of operations. He holds a bachelor’s degree from the University of Pittsburgh.

General Counsel, Chief Compliance and Privacy Officer
As General Counsel, Chief Compliance and Privacy Officer, Jim oversees our regulatory and compliance landscape and offers legal advice across product offering. As a key member of company leadership, he handles contracting, strategic litigation, and risk assessment. Jim also serves as legal advisor on all mergers and acquisitions made by ConnectiveRx.
Before coming to ConnectiveRx, Jim had a spent considerable time as Chief Compliance Officer at Walgreens, Take Care Health, and Universal Health Services. Jim attended Villanova University, where he earned both his BA and his master’s degree, before earning his JD at Widener University.
The CRx story
We established ourselves as the definitive pioneer in prescription affordability, revolutionizing patients' financial journey through our market-leading copay card solutions. Starting in 2015, we strategically built our end-to-end medication access capabilities by integrating PSKW, the market-leading copay provider with PDR / LDM, the long-standing leader in digital awareness and adherence services and home to the reputable Physician's Desk Reference, with our expansion into patient support services. We integrated Careform, a hub service provider and The Macaluso Group, the leading medical claims processing provider, to create an unmatched powerhouse of expertise in patient support and adherence services for branded and specialty medications. As the commercialization partner of choice for the industry's top pharmaceutical companies and emerging brand developers, we consistently deliver flawless execution across therapeutic classes, effectively helping patients by transforming their access to medications.
And Now for the Stats
ConnectiveRx EHR network
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