Our CEO and Chairman of the Board, Harry Totonis, brings years of leadership to making healthcare human. He founded ConnectiveRx in 2015, and prior to that, led Surescripts, as CEO and President, to become the nation’s largest e-prescribing and clinical information network. He has also held executive positions at MasterCard, Booze Allen & Hamilton and Goldman Sachs. 

Currently, Harry sits on the Genstar Capital Strategic Advisory Board, the Board of Trustees at Suburban Hospital/Johns Hopkins Medicine, and is an active member of the CEO Health Leadership Council. 

Gwyn Plaskon oversees strategy and delivery for our Operations and Implementation teams (including Program and Project Management as well as Hub Launch Excellence) giving her a holistic view of our pharma brand clients' paths to success. Prior to joining ConnectiveRx, she served in various pharmaceutical industry roles including VP, Business Operations for Medable, Inc., as well as leadership positions at Clario (formerly ERT) in both Sales Operations and Finance. In addition to her nearly 15 years at ERT, she has also worked selling and implementing complex Enterprise Resource Planning systems into governmental offices. Gwyn earned her undergraduate degree from York College of Pennsylvania and her MBA from Point Park University.

As our CFO, Brett Weinblatt leads the teams responsible for financial forecasting, planning and analysis, business operations accounting and reporting, as well as tax and financial evaluation. His experience driving industry-best financial management protocols, improving financial reporting, mentoring finance teams—coupled with his proven business acumen and partnership skills—makes him the ideal leader of our Finance organization.

A New Jersey native, Brett’s experience spans both private equity and publicly owned organizations, including complex, multibillion dollar global companies. He previously served as CFO of AST Financial Group and Corporate Risk Holdings, LLC, and he was also chief accounting officer at Avis Budget Group, Inc. He received his B.S. in Accounting from Rutgers University and is a Certified Public Accountant.

Cindy Baksh, Chief Product Officer, oversees product strategy, roadmap, and management teams for our core solutions at ConnectiveRx (hub services, affordability, and messaging) as well as data and analytics. With over 25 years of healthcare experience, Cindy previously served as Vice President of Product Management at Cencora and also spent 14 prior years at ConnectiveRx leading product innovation for specialty hub and affordability solutions. Her deep career experience provides keen knowledge of the patient journey and the needs and obligations of providers.

Snehal Desai, our Chief Technology Officer, leads technology architecture, systems development, development services, information security and IT infrastructure at ConnectiveRx. A 25+ year technology executive, Snehal previously served as Private Equity Advisor and Chief Data and Analytics Officer at Cardinal Health, leading 400+ team members in AI and ML initiatives.

A thought leader in digital transformation, he bridges business and technology to drive revenue growth. His expertise spans healthcare, hospitality, retail, financial services, and manufacturing industries.

As Chief Commercial Officer, Laura Blair, spearheads ConnectiveRx’s efforts in revenue development and commercial planning, ensuring a seamless prescription process for our pharmaceutical partners. Drawing on her extensive industry experience at leading pharma organizations including Roche and AbbVie, she brings profound expertise in how effective patient support, awareness campaigns, and adherence solutions directly contribute to pharmaceutical brand success. 

Danielle Daly is Chief Marketing and Communications Officer. In pursuit of taking the pain out of the prescription process, she leads the strategic vision for ConnectiveRx’s branding, marketing, internal and external communications.

Prior to joining ConnectiveRx, Danielle spent over a decade successfully strategizing, building and executing global communications, marketing, and influencer platforms at Under Armour. She was named one of the Leading Women in Business by NJBIZ magazine and graduated from the University of Maryland, College Park, with a BA in Communication.

Mark Pawlak, our Chief People Officer, oversees the ConnectiveRx human resources team. He elevates the human experience inside our walls by integrating programs with dynamic business objectives across training and development, employee relations, recruitment, benefits, compensation, facilities, culture, and events.

Before coming to us, Mark had a long tenure at Revlon as SVP of Human Resources, Employment, and Administration, and served as Senior Counsel for Philips Electronics prior to that. He earned his JD from the State University of New York at Buffalo and his master’s from Cornell University.

As General Counsel, Chief Compliance and Privacy Officer, Jim oversees our regulatory and compliance landscape and offers legal advice across product offering. As a key member of company leadership, he handles contracting, strategic litigation, and risk assessment. Jim also serves as legal advisor on all mergers and acquisitions made by ConnectiveRx.

Before coming to ConnectiveRx, Jim had a spent considerable time as Chief Compliance Officer at Walgreens, Take Care Health, and Universal Health Services. Jim attended Villanova University, where he earned both his BA and his master’s degree, before earning his JD at Widener University.