Unlocking EHR Platform Potential at 2024 Point of Care NOW
Maria O'Mara shares what makes the EHR one of the fastest-growing channels for POC marketing investment.
EHR messaging isn't just about content delivery.
Discover how Point-of-Care marketing via EHR can revolutionize your approach to prescriber engagement. In her recent panel discussion at the POCMA Industry Summit, Maria O'Mara, SVP of Business Development, shared key strategies to harness EHR effectively.
Key Points:
- Beyond Content Delivery: Understand and leverage prescriber workflows.
- Supporting Clinical Decisions: Break down barriers to enhance patient outcomes.
- Price Transparency: Drive awareness and support post-selection.
- Data Integration: Navigate the challenges and advancements in EHR data.
- Measuring Impact: Identify innovative ways to demonstrate success without disrupting clinical workflows.
Watch it now (or any time)
Featuring a conversation with:
SVP, Business Development and Sales Operations
Maria O’Mara brings more than 20 years of business development experience to her role at ConnectiveRx, whose mission is to take the pain out of the prescription process. As SVP of Business Development, Maria leads the team that works with pharmaceutical brands to design point of care (POC) messaging services, vital for increasing brand awareness and script lift. Since joining the company in 2016, she has been instrumental in building the company’s POC messaging business.
Before joining ConnectiveRx, Maria served as director of strategic partnerships for Everyday Health, a leading provider of digital health marketing and communications solutions. Previously, she held a number of business development roles, including senior director of business development at PDR (formerly LDM Group) and Catalina Health Resource, where she gained significant experience in the POC space, building custom solutions for her clients.