PANEL DISCUSSION
A Simple Way to Give HCPs the Power to Prescribe Your Specialty Med
Hear pharma companies and pharmacy strategists explore using non-commercial pharmacies to increase referral rates among primary care and other providers. Spoiler alert: They have real stories and ideas.
RSVP to join us live or on-demand.
PANELISTS
David Guiga, Head of Respiratory and Immunology Portfolio Acceleration, AstraZeneca
Natalie S. Tyler, RPh., Director of Pharmacy Operations and Strategy, Careform Pharmacy powered by ConnectiveRx
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ConnectiveRx 2021 Webinar Series | Transforming the Patient Support Experience
Join May 24 | 1 PM ET
How can manufacturers help healthcare professionals (HCPs) quickly and easily prescribe the branded medication that is best for patients?
Join David Guiga and Natalie Tyler as they discuss a real-life example of how using a non-commercial pharmacy has helped AstraZeneca steadily increase their referral rates among primary care physicians. In this panel discussion, you will learn:
- How to help HCPs determine coverage options
- Ways to effectively share patient savings programs
- Efficient processes for BV/PA approval and hub enrollment
- How to support continued adherence
Who should attend:
- Drug launch teams
- Field support teams
- Sales teams
- Marketing teams
- Patient services and support teams
- Market access
David Guiga, Head of Respiratory and Immunology Portfolio Acceleration, AstraZeneca
Creative Thinking. Strategic Ideation. Test, Learn, Pivot. These are the critical tenants for Dave and his team as they evolve AZ’s ‘go to market models’ in a way that transcends traditional pharmaceutical marketing and sales approaches. A first of its kind team at AZ, Dave has had early success due to an artful balance of understanding what drives sustainable returns for the business and clarity around stakeholders’ needs and pain points. With a penchant for pushing boundaries and bridging unexpected teams and thought-leaders to challenge the status quo, Dave seeks to find creative solutions to these pain points with a true appreciation for agile learning and scalable development.
Natalie S. Tyler, RPh., Director of Pharmacy Operations and Strategy, Careform Pharmacy powered by ConnectiveRx
A strong believer in improving the patient’s journey to health, and that no patient should have to worry about accessing treatment, Natalie partners with leadership and various business units to help set up patient support programs using the non commercial pharmacy for some of the top biopharmaceutical companies. Natalie leverages her diverse insight into the patient and provider perspective to ensure that the Pharmacy operations, staff and systems development, and standard operating procedures position the Pharmacy to optimize performance in quality, value, service and technology, all while ensuring compliance to federal and state regulations.
Lauren Cole, Senior Director of Patient Support and Field Reimbursement, Zealand Pharma
In her current role, Lauren is responsible for the commercialization and oversight of Patient Support/Field Reimbursement strategy and operations for Zealand’s portfolio of pharmaceutical and medical device products. Lauren has been in the pharmaceutical/biotech industry for 20 years, where she spent her first 15 years with medical communications and Hub services vendors supporting a range of products and disease states before changing her focus to patient support at small-midsize biotech companies.